raising cane's marketing strategy

Ability to lead, motivate, and empower Canes managers to higher levels of performance, Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Bachelors Degree Required (Marketing & Communications degree preferred) or relative experience in a field marketing role, 3-5 years of Marketing experience required, Field Marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution), Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact, General knowledge of core marketing concepts and competencies, Operational mindset with strong interpersonal skills, Expert time management and project organizationalskills, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Ability to Travel 50-70%; within designated area. In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success! Simler most recently was a senior account director for the Propaganda Inc. advertising agency in St. Louis. Raising Canes vision is to grow Restaurants, serving our Customers, all over the world and be the brand for quality chicken finger meals, a great Crew, cool Culture and active Community involvement. Raising Canes didnt want any old burger flipper to join the team. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. Todd Graves and Craig Silvey launched Raising Cane's Chicken Fingers (commonly known as Raising Cane's) on August 26, 1996 in Baton Rouge, Louisiana, as a fast-food restaurant business specializing on chicken fingers. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. * 2020 Andersen brand surveys of U. Molfetta, Molfetta Law, LLC, Jordan Salkin, Shayna G. ) Search job openings, see if they fit - company salaries, reviews, and more posted by Raising Cane's employees. Connect With Us! *Candidates must live in or relocate to market*. ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Primary Responsibility Provide Leadership & Support to all Restaurants and Business Unit Team, Responsible to deliver What We Do, high-performing, best-in class Operations by working with, leading & inspiring restaurant management teams & Crewmembers, identifying areas of opportunity, holding accountability and celebrating successes, Ensure Company Restaurant activities and operations are aligned to Raising Canes Vision, Mission, Core Values & Non-Negotiables, Directs and operates Restaurants while leveraging, directing and collaborating with the Area Business Unit Team, Builds and executes Operational plans built from the ground up, Delivers operations performance aligned to sales driven, profit smart philosophy, Coaches restaurant leaders to show appreciation through the 3 Rs of Canes Love: Respect, Recognize and Reward. Our commitment & dedication to Restaurant support is a competitive advantage! demographic- men and women. WebRaising Cane's Chicken Fingers is hiring a Field Marketing Manager, with an estimated salary of $80,000 - $150,000. The RLM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes. WebRaising Canes is on a growth trajectory unlike most concepts in the crowded restaurant space. To find out more, read our privacy policy. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. At Canes, Restaurant Marketing is executed through localized Caniac Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. The Regional Leader of Marketing (RLM) will lead the development and execution of Restaurant, DMA & Regional level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. They have a track record of precision, they optimize operations, and they seek to hire that way too. Currently, Raising Canes is charging their franchisees 5 percent of revenue in royalty fees, and an additional 4 percent of revenue in advertising fees. WebIndeed Jobs Laguna HillsFree, fast and easy way find a job of 845. The ALM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes. As the Area Director of Restaurants, he or she is responsible to the Operations Department Strategic Direction: to deliver What We Do, Culture, Leadership & Financial Performance; leverages Restaurant Support; and is actively involved in our Communities. Restaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. She will be responsible for Raising Canes advertising, public relations, brand strategy and overall marketing. The Communications Manager will utilize internal communications experience to serve as the companys primary point person for all aspects of the companys internally focused mobile application platform, including adoption, engagement, planning, developing, publishing and monitoring all communications content that appears on the internally focused mobile application news articles, videos, executive communications, forums, blogs, training documents, biographies and a variety of other communications ensuring they are aligned with the Companys Vision, Mission and Culture, and are developed to Raising Canes high standards. With WebRaising Cane's employs 8,303 employees. Were not directly speaking about that at all But, obviously, once we start talking about our culture and our crew members, it would eventually drive recruiting channels as well.. in the application process, EOE including Disability/Protected Veterans. Ill be moderating a star-studded panel with Kieran Donahue (IHOPs CMO), Tana Davila (P.F. A playful splash of syrup. In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion. Restaurants will always be the center of our business. The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals. The Tour360 22 X Waffle House golf shoes go on sale Thursday ($200 for womens sizes, $210 for mens). 100 North Ste 802, Baton Rouge, Louisiana, 70802, United States. Apply Restaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. Please say hi if youre there. WebMission, Vision, and Values of Raising Cane's. Step 2: Map Segments In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. Primary Responsibility Support Restaurants, Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations frequency and execution of touch points varies with Operator tenure and individual Restaurant performance, Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs, Responsible for enforcing Raising Canes brand standards and Restaurant Marketing philosophies, Secondary Responsibility- Support Business Unit(s), The ALM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals), Uses aligned to ROI methodologies to measure the effectiveness of marketing plans and recommend adjustments as needed, Participate in ongoing training of new and existing marketing programs and philosophies, Identify support needs for the Restaurants to inform RSO projects, priorities and resources, Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! Raising Canes recently launched its biggest marketing campaign in its history, starring what the chicken-finger chain says is its biggest asset: The three-month One Crew. It supports this spirited and giving The Area Director is fully accountable for all Restaurants within his or her Area including new restaurant growth, revenue and sales growth, profitability and human capital management. This job was posted on Wed Sep 15 2021 and expired on Sat Oct 02 2021. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. Restaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. As part of the Communications team, the Communications Manager will also develop a wide variety of internal communications, weekly newsletters and documents, coordinate communications to the Restaurants and RSOs and help plan & coordinate Company events, as needed. Every talented Crewmember in our Restaurant Support Office (RSO) is integral to our success and a value to our rapidly growing company. Restaurants will always be the center of our business. This Brand Marketing & Management job in Marketing, WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. You can break it down further by toggling to Segments. Mission Statement: Our concept is simple and unique we only have ONE LOVE quality chicken finger meals! Its an amazing work environment and it is very professional when it comes down to common grounds. WebOverview: At Raising Cane's Chicken Fingers(r), our concept is focused and unique. Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. Get todays need-to-know restaurant industry intelligence. The 70-unit Raising Canes Chicken Fingers said it has appointed Jennifer Simler to the new post of marketing director. Restaurants will always be the center of our business. WebRaising Cane's is famous for its signature sauce. requesting a reasonable accommodation In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. It is a very fun place to work at and Ive honestly come across some very interesting and exciting people that Ive created a bond with. The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. Communication, connection, and care when it counts. WebAt Raising Canes, we support our Restaurants with both Business Unit & RSO support. You will be responsible for developing and executing a roadmap that improves our attribution and measurement, facilitates incrementality testing, and adapts to changes in the broader We have only ONE LOVE(r) - quality chicken finger meals! Web page addresses and e-mail addresses turn into links automatically. The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. Raising Canes, the chicken-finger giant with roughly 550 locations in 30 states, as one of the haves. The The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. Gaining productivity by innovating the digital employee experience. WebRaising Canes is a brand that values high performance. WebYou can get a paycheck anywhere, but at Raising Canes, youll get career training, recognition and rewards. Fortunately, Todd Graves, co-founder of Raising Cane's, was happy to answer all of these questions. Raising Cane's USA, LLC operates a chain of restaurants in the United States. If youre headed to Restaurant Leadership Conference in Phoenix next week, be sure to stick around for the final session. WebAt Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success! Connect with us (https://applycorporate-raisingcanes.icims.com/connect) for general consideration. Crewmember must live in, or relocate to this Market. The 70-unit Raising Canes Chicken Fingers said it has appointed Jennifer Simler to the new post of marketing director. in the application process, EOE including Disability/Protected Veterans. The various Support Departments or Functions are led by best-in-class experts. The Regional Leader of Marketing (RLM) will lead the development and execution of Restaurant, DMA & Regional level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. It was fun. The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals. As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! The chain currently has more than 52,000 employees and is planning to hire up to 8,000 more by the end of the year, he said. Marketing Strategy Cont. Every talented Crewmember in our Restaurant Support Office (RSO) is integral to our success and a value to our rapidly growing company. We use cookies to improve your experience on our site. In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success! People in the H04 #College segment are 3.2x more likely to visit Raising Cane's. At Canes, Restaurant Marketing is executed through localized Caniac Learn more about These costs are part of Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. Raising Cane's General Managers are sworn to secrecy Shutterstock According to a tweet from Raising Cane's itself, the chain's General Managers at each Theres a bright yellow Waffle House logo on the heel. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. At Raising Canes Chicken Fingers, our concept is focused and unique. Raising Canes connected its team of frontline employees with 1LV Crew, a workforce communication platform developed in partnership with Firstup. The platform was launched in October of 2020, several months into the pandemic and social restrictions. The RSO Support Department / Functional leader is responsible for the hiring, training, personnel management, development & functional routines for the Business Unit Crewmembers. We have only ONE LOVE - quality chicken finger meals! Raising Canes recently launched its biggest marketing campaign in its history, starring what the chicken-finger chain says is its biggest asset: Its workers. You might liken it to a family reunion; the platform is the place where employees from across the company connect with each other, submitting their thoughts and ideas about work, sharing the fun, and staying safe. At Canes, Restaurant Marketing is executed through localized Caniac (Grass This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. WebRaising Canes, the wildly popular fast-casual restaurant brand known for its ONE LOVE chicken finger meals, built its vibrant culture on service. In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success! The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. In an exclusive interview with Mashed, Graves revealed WebThank you so much for your enthusiasm about Raising Canes. SUMMARY: Renewal by Andersen (RbA) has an exciting opportunity to join a winning, competitive team of Sales Consultants in our Laguna Hills, CA location supporting Orange County and beyond! Earlier this year, Dominos Pizza launched a new TV ad that tries to directly recruit workers by showing how an entry-level gig there can pave the way to franchise ownership. Realizing that its workforce was not only physically disconnected but virtually as well, spread out across 560 locations, Raising Canes looked for a solution to revolutionize awareness of whats happening in the restaurants and the connection between Crewmembers at all levels of the business. The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals. Good pay, nice people, friendly enviornment, 6513 West Park Boulevard, Plano, TX, 75093, and others. In 2015, the business began its worldwide expansion by opening its first location in Kuwait. The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. At Canes, Restaurant Marketing is executed through localized Caniac (Grass Please enter a Name and Password so you can update your Job Alerts in the future. Number 8860726. The company has ONE LOVEquality chicken finger mealsand is continually recognized for its unique business model and customer satisfaction. family oriented. Maintains full responsibility for financial performance directly impacting area restaurant operations and is accountable to all aspects of the restaurant EBITDAR budget planning, management and performance. Vice President, Media Sponsorships & Fry Cook & Cashier, Vice President, Restaurant Marketing & Fry Cook & Cashier, Vice President, Total Quality & Fry Cook & Cashier, Vice President, Marketing & Fry Cook & Cashier, Senior Vice President, Crew Relations, Fry Cook& Cashier, Director, Office Services & Fry Cook & Cashier, Office Services Assistant & Fry Cook & Cashier, Vice President, Recruiting & Fry Cook & Cashier. As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! The estimated total investment necessary to begin the operation of a Raising Canes Franchise ranges from $1,663,100 $2,807,500. Roughly 2- 3% of sales goes towards marketing Cane's advertises on many platforms from social media to radio and television ads. Kumaran pushed for Crew to share even more to further the engagement and value of the platform. WebRaising Canes, the restaurant brand known for its ONE LOVE, chicken finger meals, recently launched a communication platform called 1LV Crew, developed in partnership At Raising Canes, we support our Restaurants with both Business Unit & RSO support. Raising Canes certainly isnt the first chain to feature its employees in ads. To find out more, read our privacy policy. Responsibilities: Raising Cane's Chicken Fingers is seeking an NRO & Program Marketing Manager to be based in our Plano, TX Restaurant Support office. WebRaising Canes 2016 Marketing Plan By: Tayler Rivera Contents Executive Summary 3 Mission Statement 5 Situational Analysis 6 Target Market 10 Competitive Review 12 WebRaising Cane's, headquartered in Baton Rouge, Louisiana, has 40,000 workers, and is planning to expand its footprint in 2022. With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. New store prototypes, strong marketing, our digital and loyalty innovation have our franchisees operators and management team as ready as ever to execute on our growth potential, said Darin Harris, Chief Executive Officer, during Jack in the Box Inc.s Q3 fiscal 2021 earnings call with analysts. It all started with a collegiate dream: a restaurant that only serves high-quality chicken finger meals. Q3 was a very strong quarter for the QSR. This role is primarily responsible for driving the internal communications strategy and site development for the companys internal communications mobile app. You have already created a job alert with same filters. Serve as an innovation expert for internal communications tools, staying abreast of trends and tools, and providing direction and assistance on the development of new and effective ways to communicate via our current and future channels, Drive the overall editorial content strategy and calendar for the companys internally focused communications app including articles, documents, videos, photos, cultural pieces and more, Manage adoptions and all aspects of analytical data and highlight calls of action to improve engagement of internally focused communications app, Consult with internal teams, including Multimedia and Design, to drive engagement for the app, Help lead ideation and content creation targeted for our internal audiences Restaurant Crewmembers, Restaurant Managers, Franchise Partners and RSO Crewmembers, Manage the overall workflow of app content submissions and requests from internal departments throughout the Company serving as a gatekeeper for content and ensuring content is developed on time and meets Raising Canes standards, Serve as the first line of troubleshooting and counsel across the organization for app issues, solutions, content creation, organization of content and functionality of the utility, Analyze app site information, including usage trends, click-through rates, and recommend improvements to continually evolve the utility, Manage Communications Specialist dedicated to the mobile application, Manage communications between Restaurant Support Office and the Restaurants, serving as a primary point of contact and a communications gatekeeper for Restaurant Operators, Collect content/information from internal departments and write content for Restaurant Operators and Franchise Partners, Write and edit a variety of internal documents, executive communications, mass email communications and other communications, as assigned, Support the training team, as needed, to develop and implement training materials in a variety of mediums for campaigns and other program launches, as assigned, Bachelors degree required emphasis on Communications, Journalism or English preferred, 5-7+ years communications experience required emphasis on internal or field communications preferred, Solid understanding of internal communications mobile application strategy and execution, in addition to maintenance, Experience managing a Company Intranet/Internal Mobile Application or Social Media experience a plus, Superior writing, editing and proofreading skills, Advanced PC skills, including Microsoft Office (Word, Excel, PowerPoint, Outlook), Manage multiple projects and deadlines under direct supervision and independently, Effective and consistent communication with colleagues and our vendors, Commitment to highest production quality on all projects, Ability to handle stressful and time sensitive situations in a cool, effective manner.

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raising cane's marketing strategy